Business Vocabulary — Set 3: Practice flashcards
6 of 34 questions free to study here · 9 topics · the whole deck is built into Willys
Thirty-four sentence-completion questions on the Set 3 words, set in shops, offices and boardrooms: four choices, one blank, and why the tempting wrong answer fails.
Practice deck · part of Business Vocabulary · written against: The terms of everyday business, finance, marketing and the workplace; American usage; our own word selection. Updated 2026-10-10.
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Mattias planned to sharpen knives and garden tools from one secondhand van, with no shop, staff or ads, which kept his costs tiny; but the town had too few customers to keep him busy, and the plan, though cheap, was not ______.
A) viable
B) lean
C) quarterly
D) freelanceA) viableStrategy & Planning
Without enough customers to keep it going, the plan was not viable, however little it cost. Lean is tempting because Mattias would work with no shop, staff or ads, but lean means running on a bare minimum of staff, materials and money, which the plan already did; its trouble was too few customers. -
Saltmarsh Games designs its puzzle apps for city commuters, yet sales figures show its biggest group of buyers is people in small towns and on farms across the country, a broad ______ the company has never aimed a single ad at.
A) target market
B) niche
C) demographic
D) focus groupC) demographicMarketing & Sales
A group of people defined by a trait such as where they live, here small towns and farms, is a demographic. Niche is tempting because the company has overlooked these buyers, but a niche is a narrow pocket of buyers with specialized needs inside a bigger market, and this is a broad group defined only by where its members live. -
The only farm nearby that grows the blue corn Graciela's tortilla shop depends on sold its entire crop to a snack company this year; the ______ forced her to take blue tortillas off the menu until the next harvest.
A) surplus
B) backlog
C) commodity
D) shortageD) shortageOperations & Supply
Running short of a thing you depend on, here blue corn, is a shortage. Commodity is tempting because corn is a farm product sold in bulk, but a commodity is the product itself, not a lack of it, and what Graciela faced was too little corn. -
Wanting a small warehouse in a city she had never visited, Priscilla hired Ruben to find buildings for sale, tour them on video calls and haggle with the owners; when she bought one, her ______ took two percent of the price as his fee.
A) broker
B) investor
C) supplier
D) entrepreneurA) brokerDeals & Negotiation
Ruben did the searching, touring and haggling for Priscilla and took a cut of the price for it: he was her broker. Investor is tempting because Ruben made money on the deal, but an investor's return comes from their own money at risk in a business or asset, and Ruben put in none; he was paid to arrange the sale. -
Yusra's uncle put nine thousand dollars into her mobile tire service for a share of its profits but has never changed a tire. Yusra started the business, runs it every day and decides what it tries next; she is the ______ behind it.
A) investor
B) entrepreneur
C) intern
D) intermediaryB) entrepreneurEconomics & Markets
Yusra built the tire service from nothing and steers it day to day, which makes her the entrepreneur behind it. Investor is tempting because money went into the business, but the investor here is the uncle, who put in money for a share of the profits; Yusra is the one who started the business and runs it. -
Since the cannery closed, Teodoro has had lunch with old classmates, called former coworkers and written every few months to the plant managers he met at conferences; that ______ has already led to three job interviews.
A) mentor
B) networking
C) transparency
D) briefingB) networkingMeetings & Communication
Meeting and keeping in touch with people who could help your career is networking. Mentor is tempting because these contacts are helping Teodoro's career, but a mentor is the seasoned colleague a newcomer turns to for advice, and the blank names Teodoro's own lunches, calls and letters, not a person.
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About these cards
Review status: Second-reader reviewed, with corrections applied.
Checked against:
- Senses, parts of speech and pronunciations checked against Merriam-Webster.com, the American Heritage Dictionary and the Oxford Learner's, Longman and Cambridge learner's dictionaries; all definitions, notes and example sentences are original.
- Word selection is our own, by frequency (wordfreq, CC BY-SA 4.0) and editorial judgment; no publisher's business glossary is reproduced.
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